Google Confirms Release of Core Algorithm Update on December 3, 2020
Algorithm updates within Google are nothing new. This December 3rd, Google officially confirmed the launch of its core algorithm update. As usual, this newest Google update caused quite a panic on the SEO communities worldwide.
Google confirmed Core Algorithm update and started rolling out on December 3, 2020. As stated on their official twitter account.
As of December 3, 2020, we release extensive core Algorithm updates, as we do several times per year. This is called the December 2020 Core Update. Our guide to the update remains as we discussed earlier.
Please see this blog post for more information on that: https://t.co/e5ZQUAlt0G
– Google SearchLiaison (@searchliaison) December 3, 2020
As mentioned in the announcement, Google’s guidance on updates remains the same as before.
This is the third core algorithm update in a calendar year. A fair amount of time has passed since the last core update, compared to the average time between these types of updates.
The last core update rolled out on what the internet calls “Star Wars Day”, also known as May 4th.
It looks like the pandemic is delaying the rollout of Google’s next core update. Since more time has passed than usual, does that mean the impact of today’s update will be more impactful?
Background Information on Core Updates
Unsurprisingly, the immediate response from the SEO community to the announcement of this core update has been anxiety and panic. Although learning the basics of core updating can help fix some issues.
First let’s look at some of the reactions so far:
– Mike Payton (@Payt) December 3, 2020
What I need for 2020 to get worse is for Google to populate my site…. If they did, I’d just get a job at a local supermarket and be done with SEO haha
– Neeraj Bhateja (@NeerajBhateja) December 3, 2020
Google December Promotion – Get 30% off your website visibility and all SEO services now @Garuda Website
– Dedi Ariko (@dediariko) December 3, 2020
SEO goes on to check their project’s rankings after news about Google’s core update comes out. #SEO pic.twitter.com/EuvxjaNmP2
– Praveen Sharma (@MusingPraveen) December 3, 2020
Historically, SEOs and site owners considered it the worst when it came to core updates. Although this update is also an opportunity for the site to earn credit for their optimization efforts over the past few months.
So, What Will Be The Impact?
We won’t know the answer today, or even tomorrow, as the process of rolling out a core Google update can take weeks.
Expect Google to publish a tweet when the update officially starts rolling out today, and another tweet a few days later when the launch is complete.
That’s especially true for sites that were negatively impacted by the previous core update. With the new core update, Google will be reassessing how content should be ranked after changes made to the site since the last update.
Sites that have worked hard to improve their rankings may experience a setback, one might say. On the other hand, sites that haven’t made a concerted effort to optimize their content can see results that reflect those efforts.
One thing is sure to have a visible impact
The extensive core updates are designed to produce widely visible effects across search results in all countries in all languages.
The site will definitely see a drop or gain in search rankings when the core update is rolled out. Changes in search rankings, whether positive or negative, indicate the relevance of the content.
Content will become more relevant
If content has become more relevant since the last core update, then it will likely move up the rankings higher. The converse is also true.
Adding more in-depth content is an effective way to send a signal to Google update, about how relevant the content is for a particular query.
Your content may also appear more relevant if there is a general shift in search interest towards a particular topic. For example, content about a business meeting might seem more relevant now if it’s geared towards remote work.
Then there’s the newly published content that wasn’t there at the time of the last update. All new content must be re-evaluated against existing content.
To be sure, the rankings may move slightly over the coming weeks.
Now maybe that’s all I can explain about Google Confirming the Launch of the Core Algorithm Update, hopefully this is useful and can add to your insight if there is a word or something you want to ask, don’t hesitate to ask questions in the comments below.
For more info: Google Algorithm Core Update on December 2020